[Machine Translation] We want children to feel a sense of accomplishment through playing with blocks as they grow. A new block series born from brain science. ("First toy series" for 1.5 year olds and up, where children learn the joy of creation through a sense of accomplishment ) This is the time when the ego is awakened and children begin to assert what they want to do and what they do not want to do. They may throw tantrums because they cannot express themselves or act as they want to because their language and physical development have not kept pace with the development of their bodies. The First Toys series offers children who are experiencing blocks for the first time the opportunity to play with blocks in a way that suits their growth and gives them a sense of accomplishment. This will give them a sense of accomplishment and encourage them to want to build more. (Blocks for 1.5 year olds and up) "Plane play": By arranging blocks on a plane, children can easily recognize the height and length of blocks. Building with 2 pieces" It is a great discovery that two blocks can be attached to each other. Pile high" Can you stack the blocks using one hand as an aid? (First series recommended for this age group) / Composed mainly of cube blocks that are easy to assemble for children who are playing with blocks for the first time. Easy 2-piece building ( Contents ) Blocks x 31 pieces ( with Anpanman and Baikinman ), Play support book / Includes a play support book for moms and dads who don't know how to play with the blocks! At Block Lab, we believe that it is important for parents to understand how to play with blocks as their children grow and to share the sense of accomplishment with their children. The support book, which explains block play in an easy-to-understand manner as revealed by our research, is included for the peace of mind of both parents and children.