Kofukuna Kokoku CM Director Kara Mita Kokoku No Mirai
Imamura Naoki / Cho
| Points You Earn | 1% (26p) |
|---|---|
| Release Date | November 28, 2012 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-1385256 |
|---|---|
| JAN/ISBN | 9784904702383 |
| Product Type | BOOK |
| Product Package Size (Estimated) | 15 x 18.9 x 2cm |
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| Pages | 275 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
Description in Japanese
幸福な広告 CMディレクターから見た広告の未来 / 今村直樹/著
Related Offer & Feature
Tracklisting
| 1 |
第1章 ところで、広告って何だろう?(ぼくは、クラフトマン
|
| 2 |
広告を定義してみる)
|
| 3 |
第2章 信頼を生む広告、信頼で生む広告(たったひとつのこと
|
| 4 |
リーダーシップが効果的な広告を生む ほか)
|
| 5 |
第3章 広告の制作現場から(サントリーウーロン茶(サントリー×安藤隆・葛西薫)
|
| 6 |
キューピーマヨネーズ(キューピー×秋山晶) ほか)
|
| 7 |
第4章 地域のデザインと広告の制作現場から(本質のデザイナー・梅原真
|
| 8 |
地デザイナー・迫田司 ほか)
|
| 9 |
第5章 幸福な広告へ―CMディレクターから見た広告の現在と未来(広告は幸福な関係から生まれる
|
| 10 |
CMディレクターから見た広告制作のいま ほか)
|
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