Brand Senryaku Zensho
Tanaka Hiroshi / Hen
| Points You Earn | 1% (25p) |
|---|---|
| Release Date | November 2014 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-1735534 |
|---|---|
| JAN/ISBN | 9784641164505 |
| Product Type | BOOK |
| Product Package Size (Measured) | 15 x 21 x 1.4cm |
|---|
| Pages | 290 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
ブランド戦略全書 / 田中洋/編
Related Offer & Feature
Tracklisting
| 1 |
ブランド論の過去・現在・未来
|
| 2 |
ブランドと経営学の接合
|
| 3 |
ブランド・リレーションシップの戦略
|
| 4 |
ブランドパワーをいかに測定するか
|
| 5 |
BtoBブランドの展開
|
| 6 |
セールス・プロモーションによるブランド構築のメカニズム
|
| 7 |
2つの地域ブランド論―その固有性と有機的結合
|
| 8 |
プライベート・ブランド戦略―巨大流通チェーンのPB戦略とブランド・パワーシフト
|
| 9 |
知財視点のブランド・マネジメント―商標法・不正競争防止法で保護されるための「出所」表示
|
| 10 |
ブランドの歴史
|
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