Kakaku No Okite the Puraishinguman to Yobareta Otoko No Kokuhaku / Original Title: Confessions of the Pricing Man
Ha Man Saimon Ueda Takashi Minoru / Kanyaku Watanabe Noriko
| Points You Earn | 1% (28p) |
|---|---|
| Release Date | October 2016 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2013420 |
|---|---|
| JAN/ISBN | 9784502199912 |
| Product Type | BOOK |
| Product Package Size (Measured) | 15 x 21 x 1.9cm |
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| Pages | 295 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
Description in Japanese
価格の掟 ザ・プライシングマンと呼ばれた男の告白 / 原タイトル:Confessions of the Pricing Man / ハーマン・サイモン/著 上田隆穂/監訳 渡部典子/訳
Related Offer & Feature
Tracklisting
| 1 |
第1章 痛烈な洗礼を受けた私の価格体験
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| 2 |
第2章 価格を中心にすべてはまわる
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| 3 |
第3章 プライシングの心理学―価格をめぐる不可思議な人間行動に迫る
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| 4 |
第4章 価格ポジショニング―高価格と低価格のどちらを選ぶか
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| 5 |
第5章 価格は重要な利益ドライバーである
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| 6 |
第6章 価格決定における検討ポイント
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| 7 |
第7章 価格差異化という高度なアート
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| 8 |
第8章 プライシングのイノベーション
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| 9 |
第9章 経済危機への対応と価格戦争
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| 10 |
第10章 プライシングはCEOが取り組むべき仕事である
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