Gendai Kokoku Zensho Digital Jidai He No Riron to Jissen
Tanaka Hiroshi / Hen Kishi Shizue / Hen Shimamura Kazue / Hen Maruoka Kichi Jin / [Hoka Shippitsu]
| Points You Earn | 1% (25p) |
|---|---|
| Release Date | December 2021 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2689486 |
|---|---|
| JAN/ISBN | 9784641165885 |
| Product Type | BOOK |
| Product Package Size (Measured) | 15 x 21.2 x 1.8cm |
|---|
| Pages | 270 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
Description in Japanese
現代広告全書 デジタル時代への理論と実践 / 田中洋/編 岸志津江/編 嶋村和恵/編 丸岡吉人/〔ほか執筆〕
Related Offer & Feature
Tracklisting
| 1 |
第1部 広告の理論(広告効果の理論―心理学の発展を中心に
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| 2 |
デジタル広告の効果
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| 3 |
広告効果の経験的一般化―広告はどのように効いているのか
|
| 4 |
メディアの近未来を予測する―メディア分化モデル
|
| 5 |
広告と社会倫理―インターネット時代にいっそう求められる広告倫理)
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| 6 |
第2部 マーケティング・コミュニケーションの新展開(マーケティング・コミュニケーションの新手法群―新しい情報環境下における取り組み
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| 7 |
デジタル広告の歴史―デジタル・クリエイティブ、その四半世紀
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| 8 |
世界の広告クリエイティブ
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| 9 |
日本広告学会における研究動向―『広告科学』にみる2000～2020年の動向
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| 10 |
デジタル広告研究の展開
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| 11 |
広告会社の歴史的変容
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| 12 |
SNSのブランドページを研究する
|
| 13 |
中小・ベンチャー企業におけるデジタル・マーケティング戦略)
|
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