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BOOK

THE CUSTOMER CENTRIC COMPANY Kokyaku Kiten Keiei 10 No Jissen

Iwai Takuma / Hencho

2200yen
(2420yen Tax incl. in Japan)
US$ 13.96
Points You Earn 1% (22p)
Release Date early April 2026
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-3198699
JAN/ISBN 9784883356379
Product Type BOOK
Product Package Size (Measured) 14.8 x 21 x 1.3cm
Pages 203

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

THE CUSTOMER CENTRIC COMPANY 顧客基点経営10の実践 / 岩井琢磨/編著

DXを進めたはずの企業が、既存の経営様式をデジタルに置き換えることが主眼となり、生み出すべき新たな顧客価値が先細り、事業成果に結びつけられずに停滞している。なぜか。それは本来目指すべき「顧客体験」がDXの前提として描けていなかったからだ。デジタルによって変化する「顧客のより良い生活」を顧客体験として描き、その実現に向けて、自社の経営様式を見直し、設計し、運用することが求められる。

Related Offer & Feature

    Tracklisting

    1
    序章 顧客基点経営への変革
    2
    実践1 事業目的 社会にどのように貢献するのか
    3
    実践2 事業目標 いつまでにどのような状態を達成するのか
    4
    実践3 顧客価値 顧客のためにどのような「より良い生活」を実現するのか
    5
    実践4 顧客戦略 いつまでにどのような顧客基盤を実現するのか
    6
    実践5 顧客体験 どのような体験を通して「より良い生活」を実現するのか
    7
    実践6 顧客理解 どのような仕組みで顧客を理解するのか
    8
    実践7 顧客提案 これらを活用して顧客にどのような提案を行うのか
    9
    実践8 事業成果 これらの成果をどのような指標で測るのか
    10
    実践9 事業組織 これらを運用するためにどのような組織を創るのか
    11
    実践10 Project 顧客基点経営への変革を推進していくためのProject Management

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